11 Perspectives in This Category

Cognitive Biases

Systematic errors in thinking that affect judgement and decisions.

Heuristics

Mental shortcuts that simplify decisions but can lead to errors.

Decision-Making Theory

How people weigh options, risks, and outcomes when choosing.

Scarcity Mindset

How perceived lack of time, money, or options narrows thinking.

Incentive-Based Thinking

How rewards, punishments, and motivations drive behaviour.

Habit Formation

How routines and automatic behaviours develop and change.

Reinforcement / Conditioning

How consequences shape the likelihood of repeating behaviours.

Prospect Theory

How people evaluate gains and losses asymmetrically.

Loss Aversion

Why losses feel more painful than equivalent gains feel good.

Confirmation Bias

The tendency to seek information that supports existing beliefs.

System 1 / System 2 Thinking

Fast intuitive thinking versus slow deliberate reasoning.

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